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06962_Field_TCUM T527.txt
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1996-04-10
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16 lines
the names of cabinet ministers, but not the names of
commodities preferred by Italian celebrities. Furthermore, he
said, the wall space of Italian cities was given over to political,
rather than commercial, slogans. He predicted that there was
small hope that Italians would ever achieve any sort of
domestic prosperity or calm until they began to worry about
the rival claims of cornflakes and cigarettes, rather than the
capacities of public men. In fact, he went so far as to say that
democratic freedom very largely consists in ignoring politics
and worrying, instead, about the threat of scaly scalp, hairy
legs, sluggish bowels, saggy breasts, receding gums, excess
weight, and tired blood.
The army officer was probably right. Any community that
wants to expedite and maximize the exchange of goods and
services has simply got to homogenize its social life. The